What kind of a marketing strategy is required to launch a new family entertainment channel?

What kind of a marketing strategy is required to launch a new family entertainment channel?
As far as marketing strategy for a new family entertainment channel aka GEC is first the visibility and the recall value of the artists on the channel. The more recognizable faces the better to relate. One can also read it as recall value for a particular channel the artiste is a part of... i think you should take advantage and ride on the property.